AI your team uses every single day.

I turn what colleagues need into AI solutions, and then I build them myself.

Book a call
About

From designer to AI builder.

Since 2019 I've designed for artists, labels and brands around the world. Since 2023 I build custom AI and automation: I talk to the business first, then build the solution myself.

Open to
FreelanceandPermanent
140+design clients around the world
20hotels in a single rebrand
10 → 2people, same amount of work
1,014,274customer emails sent automatically
Helmond, NL
Graphic designAnimationProject managementPrompt engineeringBuilding AI agentsKnowledge bases and RAGWorkflow automationAPI integrationsSQL and databasesTypeScriptPythonSupabaseClaude API
Timeline

From designer to AI builder.

2019 → now

First designing for artists and brands, then running agencies, now building systems that do the work themselves. Scroll through the years.

6 moMeanwhile: internship at Warner Music, 2019
2019 – 2022

Yellow Claw & Barong Family

Designer, almost full-time
  • Came in through Instagram for one job
  • Stayed for three years
  • Graphic design, animation and merch
2019 – 2024

Place Here

My freelance design studio
  • Fashion brands and record labels
  • Artists and brands
  • Online platforms
  • Tommy Hilfiger, Frenna, Antoon, Suzan & Freek
140+clients around the world
20hotels across Europe
2022

The Social Hub

Interim project manager
  • Rebrand of The Student Hotel
  • Every department on one line
  • Guarded planning and budget
  • Reported progress to the top
2023

Common Grounds

Exito Agency and Place Here merge
  • Mövenpick: content and social for 12 hotels
  • KPN: internal staff campaign, merch and design
  • The agency is still running
10 → 2people for the same work
InboxPlanningSocialContentDashboardMeta Ads
2023

Everything automated in-house

Our own tools, built by me
  • Inbox management
  • Planning tools
  • Social media builders
  • Content agents
  • Dashboards
  • Meta campaign agents
2023 → now

Pole Position Agency

Owner · first project after the merger
  • A complete platform in 13 months
  • Dashboard and AI assistant
  • Email agent on a knowledge base
  • Customer file: POS, cameras, loyalty
AI
1,014,274customer emails sent automatically
2023 → now

What the platform does

Money and doubt go to a human
  • 96,417 vouchers redeemed
  • 18% average per campaign
  • 132,000 customer profiles
  • 17 companies, 39 locations
2023 – 2026

Eventure

Complete digital infrastructure
  • One system instead of loose tools
  • Automatic flows from sign-up to follow-up
  • One overview for the whole team
2023 – 2026

Loyalty platform

For padel clubs and restaurants
  • Customer profiles and visit history
  • Campaigns and rewards on autopilot
  • A choice and opt-out page per guest
2023 – 2026

Zonnemens

Online community, formerly N1 Project
  • Masterclasses, events and challenges
  • Member mails and updates on autopilot
  • Its own identity and platform
2023 – 2026

Trading bots

My own strategies, executed automatically
  • Live market data coming in
  • Signals and orders without manual work
  • Hard rules for risk
Now

In development

Name to follow
  • A design studio run entirely by AI
  • Certifiable slot machines, A to Z
See the preview
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Yellow ClawBarong FamilyWarner MusicTommy HilfigerFrennaAntoonSuzan & FreekDaily PaperThe Social HubMövenpick HotelsKPNEventureLeus CarwashBinck PadelAce AgencyCorporate Trailer
Tommy HilfigerFashion brand
Design

Place Here.

From 2019 to 2024 my freelance design studio: more than 140 clients around the world. Fashion brands, record labels, artists, brands and online platforms. Merged into Common Grounds in 2023.

See it on Instagram
FrennaArtist
Instagram

140+ clients

In development

A slot machine, A to Z, made by AI.

A design studio run entirely by AI. It builds a certifiable slot machine from start to finish, for every device. The name stays secret for now.

  • MathA working mathematical model
  • GraphicsSymbols, backgrounds and UI
  • AnimationSpins, wins and features
  • Every deviceDesktop, tablet and mobile
  • CertifiableBuilt to pass inspection
  • 100% AIFrom brief to build
Book a call
Press and hold to spin

How I work

People first

AI does the work, you stay in control. Money and doubt always go to a human.

Built by me

I talk to the business, then build the solution myself. No hand-offs, no noise.

Safe by design

Each company sees only its own data, and every step the AI takes can be traced.

My work lives behind client logins and NDAs. On a video call I'll show it live

Let's talk

rick@placehere.nl